VALUE PROPOSITION

Siglo facilitates digital and financial inclusion in emerging markets by allowing users of mobile applications that use its protocol to accrue value and exchange that for increased mobile access and for other goods and services. Users accumulate this value by sharing their attention and, when they choose, select data or opinions, and then exchange it for mobile connectivity in the form of airtime top-ups with mobile operators. The first app to use the Siglo protocol is called Pig.gi and monetizes the consensual use of data and passes these earnings back to its 1 million registered users in Mexico and Colombia.

USE CASES

The Siglo protocol will facilitate transactions between users, stakeholders like brands who wish to sponsor these users’ connectivity, and providers like mobile operators. Over 70% of the worlds’ mobile phones are prepaid and individuals in emerging markets struggle to have consistent connectivity, largely due to the high cost. On the other side, brands and other stakeholders are willing to become sponsors of an increased connectivity in exchange for user attention, consumer insights, or even brand surveys. The first app to use the protocol from day one is called Pig.gi, currently operating in Latin America with a million registered users who earn reward coins and spend them on airtime top-ups and other digital or offline products. Most of these users have never had a traditional bank account or performed a mobile financial transaction before Pig.gi. After extensive testing and build-out of the protocol, Siglo will be opened for other apps to use, with the purchase of a small stake of Siglo tokens.